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Friday, November 12, 2010
Tuesday, November 2, 2010
Using one-time passwords to login to Facebook more securely
Facebook has just launched a great new feature for those of us who routinely login from computers away from home (ie. from public computers like hotels, airports, cafes, etc...). If you have any concerns about the security of the computer (or the wireless network) your using, you can now receive a one-time password to login to your account if you have an SMS capable phone (which most of us have).
To receive your one-time password:
--ensure you have your mobile phone number entered in your Facebook account
--text "otp" to 32665 on your mobile phone (U.S. only) and you'll receive a password that you can use only once and that expires in the next 20 min.
Facebook will be rolling this out over the coming weeks. Its a great new feature I'll be taking advantage of away from home!
Thursday, October 28, 2010
How to change the Name of your Facebook Business/Fan Page
Facebook is now letting you rename your Facebook Business/Fan pages that have fewer than 100 fans. If you need to rename your page, now's the time to do it as you never know how long this "feature" will last.
To change the name of your Facebook page:
--login to Facebook
--Under the "Account" tab at the far right (on top), click on "Manage Pages"
--Select the page you wish to rename
--Below the logo of the page, click on "Edit Page"
--Change the name of the page
--Finally, save your changes
It's as easy as that!
To change the name of your Facebook page:
--login to Facebook
--Under the "Account" tab at the far right (on top), click on "Manage Pages"
--Select the page you wish to rename
--Below the logo of the page, click on "Edit Page"
--Change the name of the page
--Finally, save your changes
It's as easy as that!
Wednesday, October 27, 2010
New ReachFactor Features - October 27
We just added a couple more great features for all our users.
Email Styling
All emails sent on your behalf through ReachFactor will now have some HTML styling. This includes survey requests, invitations, listing broadcasts and more. We know looking professional is important to you and we want to do everything we can to help.
Invitation Reminders
We want to make it even easier for you to get free marketing credits. You can already resend an invitation whenever you want but now we'll even do it for you automatically. Anyone you send an invitation out to will automatically be reminded after 3 and 7 days if they don't accept your invite.
ActiveRain Link
Let potential clients see all your profiles. Lots of agents are on the ActiveRain blogging system and we want to make it easy for potential clients to see all your public faces. You can add the link to your profile in the "Account" tab when you're logged into ReachFactor.
Send us your Endorsements
We know a lot of you have paper endorsements from past clients. Dust off those old boxes and send them to us! If you're a ReachFactor user you can send us a scanned copy of that endorsement and the transaction details for the sale that client was involved in and we'll take care of the rest. Soon you'll be able to put all those old endorsements to work for you on the web!
Bug Fixes
Everyone makes mistakes. We fixed the bug that required Land listings to have a number of bedrooms and bathrooms. Those fields can be left blank now.
We also improved the click and drag reordering of images in the listing gallery. You should now have no trouble clicking anywhere on a the image to change the order.
Email Styling
All emails sent on your behalf through ReachFactor will now have some HTML styling. This includes survey requests, invitations, listing broadcasts and more. We know looking professional is important to you and we want to do everything we can to help.
Invitation Reminders
We want to make it even easier for you to get free marketing credits. You can already resend an invitation whenever you want but now we'll even do it for you automatically. Anyone you send an invitation out to will automatically be reminded after 3 and 7 days if they don't accept your invite.
ActiveRain Link
Let potential clients see all your profiles. Lots of agents are on the ActiveRain blogging system and we want to make it easy for potential clients to see all your public faces. You can add the link to your profile in the "Account" tab when you're logged into ReachFactor.
Send us your Endorsements
We know a lot of you have paper endorsements from past clients. Dust off those old boxes and send them to us! If you're a ReachFactor user you can send us a scanned copy of that endorsement and the transaction details for the sale that client was involved in and we'll take care of the rest. Soon you'll be able to put all those old endorsements to work for you on the web!
Bug Fixes
Everyone makes mistakes. We fixed the bug that required Land listings to have a number of bedrooms and bathrooms. Those fields can be left blank now.
We also improved the click and drag reordering of images in the listing gallery. You should now have no trouble clicking anywhere on a the image to change the order.
Monday, October 25, 2010
Three-time tech entrepreneur launches Web service to help real estate professionals strengthen their reputation
For Immediate Release
San Francisco (October 21, 2010)
ReachFactor (www.reachfactor.com) is a unique new Web application that helps real estate professionals strengthen their reputation and close more business by automatically collecting, verifying and promoting reviews from past clients.
Most marketing services for real estate professionals are time consuming, complicated, and require uncommon expertise; however, ReachFactor doesn’t require an Agent to write a sales pitch or produce any content. Instead, ReachFactor leverages an Agent’s listings and past clients to help them save time, money, and sell more.
ReachFactor’s core feature allows Agents to effortlessly connect with clients to collect feedback. Endorsements are verified by ReachFactor and then, at the Agent’s option, promoted across major Web services, the Agent’s website, and social media to encourage more and better consumer interactions.
“Your reputation is absolutely critical to generate a high conversion rate” says Suresh Srinivasan, founder and CEO of ReachFactor. “Consumers have always sought the opinion of others before selecting an Agent but the Web has taken the place of the neighbor.”
Unlike anonymous reviews posted on Yelp and the Surveys that national brands and offices send on behalf of Agents, ReachFactor collects and verifies the authenticity of reviews and provides badges and widgets that make it extremely easy to market endorsements online and off. Best of all the Agent remains 100% in control at all times and can get started absolutely free.
“Agents are already strapped for time and sapped of energy. The last thing they need is something else to do,” continued Srinivasan. “ReachFactor is a ‘set it and leave it’ marketing service that we’ve seen paying for itself in the first month.”
“ReachFactor is invaluable!” exclaims Robert Diamond, Broker with Century 21 Affiliated. “It‘s an excellent tool for networking with present and future clients and offers unlimited potential for new opportunities. I’ve received terrific feedback from past clients and ReachFactor helps me get the word out.”
Real estate professionals can get started for free at www.reachfactor.com.
About ReachFactor
ReachFactor helps real estate Agents, Brokers, and Offices strengthen their reputation and increase conversion rates by collecting and promoting 3rd party verified reviews from past clients. ReachFactor was started by three-time tech entrepreneur Suresh Srinivasan who previously ran a successful Internet marketing company that had tens of thousands of small business clients.
Alan Meadows
ReachFactor
ameadows@reachfactor.com
888-262-6161 ext. 301
Saturday, October 23, 2010
1 tip to enhance your reputation using Facebook
We get a lot of questions about how to start promoting yourself in Facebook. A quick way to start is to chime in to Facebook questions to demonstrate your expertise.
There are lots of people asking questions like "what's an affordable place to live in Los Angeles?" "Which areas of Seattle have the best schools" and more. Real people looking for help. Can you provide answers?
It takes just a few seconds to respond and in the meantime you'll build an impressive reputation.
(you may want to get your Facebook business page up & get your listings in there prior as a tacit sales tool). If you need help, please ask!
Suresh
There are lots of people asking questions like "what's an affordable place to live in Los Angeles?" "Which areas of Seattle have the best schools" and more. Real people looking for help. Can you provide answers?
It takes just a few seconds to respond and in the meantime you'll build an impressive reputation.
(you may want to get your Facebook business page up & get your listings in there prior as a tacit sales tool). If you need help, please ask!
Suresh
Thursday, October 21, 2010
The one activity every Agent should steal from top producers
There's an old adage that to become a top performer you must think and behave like one. Here's one simple activity any Broker/Agent can steal from top performers. You be the judge, check out the data below.
Until ReachFactor came along (hehe) I know it was a very manual and tedious process for Brokers & Agents to collect feedback from past clients. But I was quite surprised to learn how few real estate professionals actually collect feedback and use them in marketing. In fact, the numbers are quite startling.
We sent a survey to 1,550 Brokers and Agents and asked whether they collected their own feedback from past customers, and if so, how they used it. We got nearly 600 replies.
Until ReachFactor came along (hehe) I know it was a very manual and tedious process for Brokers & Agents to collect feedback from past clients. But I was quite surprised to learn how few real estate professionals actually collect feedback and use them in marketing. In fact, the numbers are quite startling.
We sent a survey to 1,550 Brokers and Agents and asked whether they collected their own feedback from past customers, and if so, how they used it. We got nearly 600 replies.
- 75% of the people who replied said "NO", they do not collect their own feedback. Of these people, 88% said they relied on the fact that their Office or their Brand was already sending surveys to clients on their behalf, so they felt they didn't need to. WOW! (If you've ever seen those surveys you'll know why I'm surprised)
- Getting past this, of the 25% who said they do collect endorsements more than half said they collect them on paper and said it was hard to reuse them. They said they rarely used the endorsements in their marketing aside from having copies when they met clients in person.
- Finally, it appears that only ~10% actively collect endorsements and actively promote them in their marketing (retyping into their website & using them in direct mailers were the #1 and #2 response respectively).
Here it is visually...
You'll notice that the green bar is around 10% of the respondent universe.
Indicative of the 90/10 rule? We haven't correlated the data to sales transactions so I can't say for sure, but I have a strong sense this 10% may very well outperform the other 90. I poked around their websites and could see a definite difference in professionalism and presentation styles.
Active marketers naturally look for more content to use in marketing and the best sales material is always what others say about you, not what you say about yourself (see post on comScore study about the business benefit of reviews).
What do you think? Is the 90/10 rule rearing its head in our survey results? Is this a surprise to anyone? Please share your thoughts and comments.
Shameless plug -- If you've never collected your own endorsements from past customers and don't use them actively in your marketing I think you're missing a prime opportunity to grow your business. ReachFactor now automates collecting endorsements and makes it super simple to get them on your website, Facebook, and more. You can even start for free at www.reachfactor.com. No excuse to not try..
You'll notice that the green bar is around 10% of the respondent universe.
Indicative of the 90/10 rule? We haven't correlated the data to sales transactions so I can't say for sure, but I have a strong sense this 10% may very well outperform the other 90. I poked around their websites and could see a definite difference in professionalism and presentation styles.
Active marketers naturally look for more content to use in marketing and the best sales material is always what others say about you, not what you say about yourself (see post on comScore study about the business benefit of reviews).
What do you think? Is the 90/10 rule rearing its head in our survey results? Is this a surprise to anyone? Please share your thoughts and comments.
Shameless plug -- If you've never collected your own endorsements from past customers and don't use them actively in your marketing I think you're missing a prime opportunity to grow your business. ReachFactor now automates collecting endorsements and makes it super simple to get them on your website, Facebook, and more. You can even start for free at www.reachfactor.com. No excuse to not try..
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