10 ways Agents can be more "Liked" on Facebook

1) Get your Facebook business page up. If you don't have the business page you're only building a friend network, which is not the same. A Facebook business page is the right way to market a business and there is currently no limit to the # fans you can have.


2) Expect to put up several (10) posts on there before you start marketing it. No one wants to see or Like a blank Facebook page.


3) Start close to home. Get other Agents in your office to like your page and vice versa. No one wants to be the first person to Like a page.


4) Get your Listings inside Facebook. Include pictures and make sure the listings look great. Let your homeowners know you went through the expense of getting their property into Facebook. Ask them to visit your Facebook page and 'Like' their listing. This promotes the listings through their network.


5) Ask them to get their friends/family to like the listing as well.

(The average person has 130 friends on Facebook. Each 'like' promotes the property and your page to another 130 people).

6) Add frequent Status Updates that might appeal to the people you want to attract, but don't over think it. Just post updates. Maybe there's a local bar that just added a new beer on tap. Maybe there's a halloween event coming up? Maybe you were invited to list a house in a bad part of town and had a funny (scary) experience? Post an update.


7) Post pictures if you can along with your status update. Keep the post short and at the end ask provoking questions.. "Hit "like" if there's a better than 50% chance I'll see you at this Halloween fest this weekend."


8) Not everything has to be "liked" - use your business page as a platform to promote business. Definitely post the date and time of open houses. Link to the Listing you created in Facebook.



9) If you are more advanced you can create a custom Landing Page (static FBML) and make it the default page non-fans arrive at. This should pitch people on the benefit of becoming a "Fan" immediately. Tell them why it's to their benefit to be a Fan. 


10) On your static FBML Landing Page you can hide content that becomes visible when someone likes you. Do this if there's compelling, immediate gratification someone can get from becoming a Fan immediately. This works well if there's non-public information or insider information you can share. Pocket sales opportunities? Investor auction tips? Anything that might not be generally available to the public.