I sent this note to a top producing client of ours in Los Angeles. I’ll reproduce the email ‘as is’ - hope you can apply some tips to your own site. - Suresh
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Hi Matt,
Was just looking at your site. I had some suggestions to help you improve your search engine rank.
On your home page you have several cities with underlines.
Hi Matt,
Was just looking at your site. I had some suggestions to help you improve your search engine rank.
On your home page you have several cities with underlines.
1) Create one page devoted to each city within your site. when you’ve created those pages of content, link to them from your home page. This will help you boost your site’s relevance for the different cities you serve. Check out the screen shot I attached to give you a better idea what I mean.
2) Make sure to embed a Title Tag for each one of those cities that’s very specific to that city and the content you’re writing. For example, for the Granada Hills page, write about the market conditions in Granada Hills, maybe there are some streets there that are particularly good values, or hot spots, etc. For the title tag write something like “15 Secrets to Granada Hills Real Estate No One Will Tell You | Mattreeser.com.” If this is your title, be sure that the page delivers on this promise. This will help you drive visitors to each city page directly.
3) Be sure to drop some call-to-action on that page too. Like, let’s say that on the page you give 10 tips instead of 15. Your call to action might say: “Ok, the last 5 tips I’ll share with you in person. Send me an email or call me right now and I’ll fill you in.” The kinds of people that will find this page are not likely to go through your site. They will email you and move on to Google search again.
So be sure you link to your contact form, email address or give your phone # right there so it’s easy for them to reach out to you (so they don’t have to scroll up or down to find the contact info).
I hope this helps. If you implement this tip, please keep me posted on how this works out.
I hope this helps. If you implement this tip, please keep me posted on how this works out.
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