What does your "About Me" page say about You?

Many agent websites have an "About Me" link on it. I think it's a good idea to have one especially because you sell a very personal service. You probably don't need it to be very elaborate if you have an up to date blog on Active Rain, a Facebook or a Twitter profile that gives users a really good idea about your personal motivations. Just be sure to link to those other services where people can read more about you.

From experience I know that most agents leave the About Me page filled with 'canned' text that came preloaded with their website builder software. No one likes to read that boring, monotonous pre-made text that's duplicated on thousands of other websites. Is it really about you if 50,000 other agent sites say the exact same thing? Are you just a drone in an army of robots? Of course not.

If you're guilty of this (and you know who you are!) jump straight into your website right now and re-do your About Me page. A well-written About Me page is a great sales pitch. It's your chance to relate to your website visitor using a very personal tone & point of view. 

There are two kinds of people likely to read your About Me page, a prospective customer or an employer. You need to give them what they're looking for:

• Who am I? (use your name, highlight credentials, education experience)
• Why am I an agent? (personal motivation)
• What do I do? (service types)
• When did I start?
• How do I do it? (your method of delivering great service & marketing)

Before people do business with you they want to know who you are and what motivates you. They also want to know why they should choose you. If you're a listing agent with an MBA and solid marketing background, make sure those facts are screaming off the page. If you are a professionally ranked tennis player and represent professional athletes looking to buy homes - make it known! Your About Me page relates directly to your reputation.

A great About Me page will shorten your sales cycle. Quick, get your new About Me page up and leave everyone else in the dust. Happy selling.